Overview of the Marketing departments responsibilities
The 🌟Marketing Department🌟is tasked with a number of critical responsibilities focused on promoting the company's products, services, and brands. These duties encompass utilising diverse marketing channels such as email marketing, paid advertising, organic social media, and forming strategic partnerships with third parties. The department has five functions. Please continue reading to find out more!
👥Meet the team👥 - click here to visit our virtual Department Guide & put a face to the name!
In terms of organisational structure, the Marketing Department is directed by Rowen Graham-Collins (CMO), and falls under Central Services. You can view our company structure charts (by Brands/Marketing/Central Services) by visiting the General folder on Hub site (General - documents - OG Org & Brand Charts).
The Marketing Department - five functions
💜Brand & Content💜
Responsible for turning the brand vision, mission and values into compelling customer focused copy that fuels our multi-channel campaigns.
⭐Campaign Automation⭐
Led by the Head of Campaign Automation, the team are responsible for creating, building and maintaining the multi-channel customer journey and automations for brands. Technical set up of canvasses, emails and management of Q&A processes, testing and optimisation to ensure optimal delivery and engagement. They are responsible for reporting on email and campaign performance, whilst working with other areas of the Marketing dept to use insights and drive business outcomes.
💚Growth Marketing💚
Responsible for driving company growth by increasing our customer base and the revenue associated with them. Led by the Head of Growth Marketing, the team do this by delivering the tactics, campaigns and messaging which will acquire, retain and engage customers.
🌟Creative Design🌟
The Design team houses several different roles & areas of expertise. Click here to visit an article with a list of Design’s various outputs.
💙CRM & Data💙
CRM:
- Customer Data Management
- Customer Segmentation
- Customer Engagement Strategies
- CRM Software Management
- Cross-functional Collaboration
- Compliance and Privacy Management
- Reporting and Analysis
Analytics & Reporting:
- Marketing Data & Performance
- Sponsor Email Performance
- SEO & Digital Content Performance
- Ad-hoc analysis projects depending on business strategy and needs